On our own and in collaboration with our valued partners*, Campbell Rinker has developed some of the most recognized broad scope research in the nonprofit field, many encompassing thousands and thousands of respondents. Some of these studies are ongoing, fielded every two years or so.
- Parents of the Pandemic Study Report*
- 2020 Church Curriculum Report
- 2020 ChMS Market Study Report
- The Generosity Project* Read Case Study
- CultureTrack ’14* Read Case Study | Visit Site
- Donor & Member Software Solutions Report
- DonorPulseSM Health and Hospital
- DonorPulseSM International
- Home School Curriculum
- NonProfit Accounting Software Solutions Report
- NonProfit Consulting Provider Reports
- Public Media Member Motivation Study*
- Unlocking Your Donors’ Heart*
Campbell Rinker fields our periodic surveys as market needs dictate. Organizations wishing to sponsor an edition of any of these studies may contact us for further information.
Donor Confidence Reports
We frequently publish our Donor Confidence Report. These reports and their related articles are available free to nonprofits, alerting them to significant trends in donor perceptions and motivations.
Download past issues and read relevant articles about our Donor Confidence studies here.
- Jul 2020
- Apr 2020
- Aug 2018
- Aug 2015
- Jun 2014
- Apr 2014
- Jun 2013
- Feb 2013
- Oct 2012
- Aug 2012
- Feb 2012
- Dec 2011
- Oct 2011
- Aug 2011
- Jun 2011
- Apr 2011
- Feb 2011
- Dec 2010
- Oct 2010
- Aug 2010
- Jun 2010
- Feb 2010
- Dec 2009
- Oct 2009
- Aug 2009
- Jun 2009
- Apr 2009
- Feb 2009
- Dec 2008
- Oct 2008
About the Donor Confidence Index: Campbell Rinker uses an index to measure donor confidence. An index is basically a way of defining ‘normal’ as a level of 100. In this way, we can compare other time periods or categories against the ‘normal’ rating for a simple ‘better or worse’ measurement. We established our baseline index level of 100 in February 2008, prior to the recession that emerged in August of that year.
Our Index takes into account several factors that we ask about in our standardized Donor Confidence poll. For instance, we ask about a donors’ willingness to keep giving at the same level, more, or less, and why. We also factor in their impression of the US economy, their expectations for economic improvement, and their comfort with direction of the country and its leadership. Even though we’ve added new response options over time (e.g. to see if the pandemic affects future willingness to give – an impact that somehow slipped our mind in 2008), the formula has not changed. This makes the Index a trustworthy gauge over time.
Campbell Rinker often fields our recurring online survey to measure donor confidence among US donors. Contact us if you’d like information about sponsoring a future edition of the survey.
Call Campbell Rinker if your organization has an idea for a study that could benefit the nonprofit world. We would love to partner with you, run the study, write the report and help you deliver it to the organizations that could benefit the most. Let us know about your idea so we can develop a way to help you achieve your vision!