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Marketing Research for Nonprofit Organizations

Campbell Rinker has delivered high-quality insights and analytics customized to the needs of our nonprofit clients for thirty years.
Browse our articles and archives for insights to help your fundraising or membership mission.

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Snap Stats

Donors say ‘Not So Fast’ to Online Giving

Donors say ‘Not So Fast’ to Online Giving

Giving to a charity’s website with a mobile device has jumped over 20 percent since 2015, according to an April survey of 630 US donors commissioned by Dunham+ Company and conducted by Campbell Rinker. While these increases are encouraging, the trend toward online...

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Teaching During the Pandemic Lockdown

Teaching During the Pandemic Lockdown

While many said being cooped up was awful, parents describe teaching in the lockdown as largely positive. In the spring of 2020, the COVID-19 virus kept children home from school in every state in the nation. More than 80 percent of governors asked people to stay...

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Donors and the 2020 Election

Donors and the 2020 Election

One in ten donors (11 percent) say they’re giving more due to the upcoming 2020 Presidential election, based on an April survey of 630 US donors sponsored by Dunham + Company. Regardless of whether a donor was conservative, moderate or liberal, those who would support...

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Case Studies

Marketing research lets you measure the opinions, perceptions, attitudes, motivations and habits of the people your organization depends on to thrive.

There are several ways marketing research for nonprofit organizations can deliver these kinds of answers.  We can even use multiple techniques to achieve your research goals:

Surveys »

Click here to see how Campbell Rinker
has delivered for clients through surveys.

Focus Groups »

Live, online, or streaming video, our team digs deep to discover what people really feel and why.

Analysis »

These case studies show how we deliver insights beyond the numbers.

More Case Studies »

Here are some fun and unique ways we’ve delivered on our clients’ research objectives.

We hired Campbell Rinker to do the near-impossible: help us understand our very dynamic constituent base better. The discrete groups that make up our audience are so diverse it seemed impossible to get a cohesive handle on their needs and desires. Their team was creative and resourceful in helping us figure out how to attack the problem and come away with actionable, helpful data.

Pamela McCann University Presbyterian Church
Pamela McCann

I have worked with Dirk on a number of projects. He is always extremely professional, and has great insights that help his clients get the most out of their research. I highly recommend him.

Nico Peruzzi Outsource Research Consulting
Nico Peruzzi

I think Dirk Rinker could be the man to take on the whole firmament of lapsed and lapsing donors, and win. Dirk has an advantage over the rest of us, and it’s based quite simply on knowledge.

Ken Burnett Burnett Associates Group, Ltd.
Ken Burnett

Team Campbell Rinker, thanks for the great research process you led us through. It showed us some things we expected, and others that showed clear direction. As a result, our Board has unanimously adopted a new name to launch the first of the year. Your research results were extremely helpful in guiding us to this conclusion and added tremendous credibility to our recommendation.

Steve Johnson Reach Beyond
Steve Johnson

The California Society of CPAs has worked with other marketing research firms in the past, and I certainly preferred working with Campbell Rinker.

Clar Rosso California Society of CPAs
Clar Rosso