Marketing Research for Nonprofit Organizations
Campbell Rinker has delivered high-quality insights and analytics customized to the needs of our nonprofit clients for thirty years.
Browse our articles and archives for insights to help your fundraising or membership mission.
Can Nonprofits Still Trust Surveys?
The last few elections could make people wonder if anybody can trust polls anymore. Thankfully, surveys are different from polls in some significant ways. This article describes why nonprofits can still trust surveys when they’re conducted carefully.
Donors say ‘Not So Fast’ to Online Giving
Giving to a charity’s website with a mobile device has jumped over 20 percent since 2015, according to an April survey of 630 US donors commissioned by Dunham+ Company and conducted by Campbell Rinker. While these increases are encouraging, the trend toward online...
New Tax Laws Spur Fewer Itemized Deductions
Three in four donors responded to new tax laws by choosing the standard deduction last year instead of itemizing their charitable deductions. This revelation comes from an April survey of 630 US donors sponsored by Dunham+Company. Itemizing All Deductions Conducted by...
Teaching During the Pandemic Lockdown
While many said being cooped up was awful, parents describe teaching in the lockdown as largely positive. In the spring of 2020, the COVID-19 virus kept children home from school in every state in the nation. More than 80 percent of governors asked people to stay...
Marketing research lets you measure the opinions, perceptions, attitudes, motivations
There are several ways marketing research for nonprofit organizations can deliver these kinds of answers. We can even use multiple techniques to achieve your research goals:
Click here to see how Campbell Rinker
has delivered for clients through surveys.
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Live, online, or streaming video, our team digs deep to discover what people really feel and why.
These case studies show how we deliver insights beyond the numbers.
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Here are some fun and unique ways we’ve delivered on our clients’ research objectives.
The California Society of CPAs has worked with other marketing research firms in the past, and I certainly preferred working with Campbell Rinker.
We hired Campbell Rinker to do the near-impossible: help us understand our very dynamic constituent base better. The discrete groups that make up our audience are so diverse it seemed impossible to get a cohesive handle on their needs and desires. Their team was creative and resourceful in helping us figure out how to attack the problem and come away with actionable, helpful data.
Team Campbell Rinker, thanks for the great research process you led us through. It showed us some things we expected, and others that showed clear direction. As a result, our Board has unanimously adopted a new name to launch the first of the year. Your research results were extremely helpful in guiding us to this conclusion and added tremendous credibility to our recommendation.
I think Dirk Rinker could be the man to take on the whole firmament of lapsed and lapsing donors, and win. Dirk has an advantage over the rest of us, and it’s based quite simply on knowledge.
I have worked with Dirk on a number of projects. He is always extremely professional, and has great insights that help his clients get the most out of their research. I highly recommend him.