For years, Campbell Rinker has helped Arts organizations pursue their aspirations. Of course, we help clients like art and historical museums, zoos, botanical gardens and aquariums do great surveys and anecdotal research like focus groups. We’re known for our groundbreaking work on CultureTrack’14.
But that’s not all. Campbell Rinker was a pioneer in using advance research techniques like conjoint testing to help arts and membership-driven institutions develop member-centered, revenue-driven membership plans. Such plans typically recruit more members because the benefits you’re offering are just what they want. They also encourage your members to join at higher levels than they might have with previous plans. They also tend to cost the institution less, because they are freed to spend less, or even drop, benefits the members didn’t consider valuable.