Marketing Research for Nonprofit Organizations
Campbell Rinker has delivered high-quality insights and analytics customized to the needs of our nonprofit clients for thirty years.
Browse our articles and archives for insights to help your fundraising or membership mission.
Snap Stats
Church Giving amid the Pandemic
Nearly two thirds of US churches (64%) saw their income decline during the first month of the worldwide COVID19 pandemic, according to the State of the Plate poll conducted in April 2020 among 1,091 US pastors and church staff members. Nearly one in five respondents...
Got Trust?
The reasons Millennials offer for giving to a ministry instead of a similar secular nonprofit more often include 'to share Christ's love and grow His kingdom' and 'to serve both physical and spiritual needs.' In contrast, Boomer, GenX and Silent generation donors are...
To Older Donors, Giving is Less about Me
Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...
The Millennial Masquerade
Perhaps a more fitting name for Millennials would be the Surprisers. Despite commonly held generalizations about the habits of Millennials interacting with social media, recent research on behalf of the ECFA delivers some astonishing results. Millennials are highly...

Case Studies
Marketing research lets you measure the opinions, perceptions, attitudes, motivations
There are several ways marketing research for nonprofit organizations can deliver these kinds of answers. We can even use multiple techniques to achieve your research goals:
Surveys »
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has delivered for clients through surveys.
Focus Groups »
Live, online, or streaming video, our team digs deep to discover what people really feel and why.
Analysis »
These case studies show how we deliver insights beyond the numbers.
More Case Studies »
Here are some fun and unique ways we’ve delivered on our clients’ research objectives.











