Got Trust?

Got Trust?

The reasons Millennials offer for giving to a ministry instead of a similar secular nonprofit more often include ‘to share Christ’s love and grow His kingdom’ and ‘to serve both physical and spiritual needs.’  In contrast, Boomer, GenX...
To Older Donors, Giving is Less about Me

To Older Donors, Giving is Less about Me

Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...
The Millennial Masquerade

The Millennial Masquerade

Perhaps a more fitting name for Millennials would be the Surprisers.   Despite commonly held  generalizations about the habits of Millennials interacting with social media, recent research on behalf of the ECFA delivers some astonishing results. Millennials are highly...