Marketing Research for Nonprofit Organizations
Campbell Rinker has delivered high-quality insights and analytics customized to the needs of our nonprofit clients for thirty years.
Browse our articles and archives for insights to help your fundraising or membership mission.
Snap Stats
New Tax Laws Spur Fewer Itemized Deductions
Three in four donors responded to new tax laws by choosing the standard deduction last year instead of itemizing their charitable deductions. This revelation comes from an April survey of 630 US donors sponsored by Dunham+Company. Itemizing All Deductions Conducted by...
Teaching During the Pandemic Lockdown
While many said being cooped up was awful, parents describe teaching in the lockdown as largely positive. In the spring of 2020, the COVID-19 virus kept children home from school in every state in the nation. More than 80 percent of governors asked people to stay...
Donors and the 2020 Election
One in ten donors (11 percent) say they’re giving more due to the upcoming 2020 Presidential election, based on an April survey of 630 US donors sponsored by Dunham + Company. Regardless of whether a donor was conservative, moderate or liberal, those who would support...
Donor Confidence Resilient Despite COVID-19 Concerns
A majority of donors (53 percent) say they plan to continue giving, but more carefully than before due to the COVID-19 pandemic, based on a new donor confidence study of 630 US donors sponsored by Dunham + Company. Just 20 percent said they would stop giving until the...

Case Studies
Marketing research lets you measure the opinions, perceptions, attitudes, motivations
There are several ways marketing research for nonprofit organizations can deliver these kinds of answers. We can even use multiple techniques to achieve your research goals:
Surveys »
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has delivered for clients through surveys.
Focus Groups »
Live, online, or streaming video, our team digs deep to discover what people really feel and why.
Analysis »
These case studies show how we deliver insights beyond the numbers.
More Case Studies »
Here are some fun and unique ways we’ve delivered on our clients’ research objectives.











