Marketing Research for Nonprofit Organizations
Campbell Rinker has delivered high-quality insights and analytics customized to the needs of our nonprofit clients for thirty years.
Browse our articles and archives for insights to help your fundraising or membership mission.
Snap Stats
Got Trust?
The reasons Millennials offer for giving to a ministry instead of a similar secular nonprofit more often include 'to share Christ's love and grow His kingdom' and 'to serve both physical and spiritual needs.' In contrast, Boomer, GenX and Silent generation donors are...
To Older Donors, Giving is Less about Me
Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...
The Millennial Masquerade
Perhaps a more fitting name for Millennials would be the Surprisers. Despite commonly held generalizations about the habits of Millennials interacting with social media, recent research on behalf of the ECFA delivers some astonishing results. Millennials are highly...
Who Pays More Attention to Ministry Messages?
Millennial ministry donors are more likely than their elders to pay attention to just about every channel of communication from a ministry. Ministry donors pay the most attention to messages they hear in church -- three times the attention they say they give to...
Case Studies
Marketing research lets you measure the opinions, perceptions, attitudes, motivations
There are several ways marketing research for nonprofit organizations can deliver these kinds of answers. We can even use multiple techniques to achieve your research goals:
Surveys »
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has delivered for clients through surveys.
Focus Groups »
Live, online, or streaming video, our team digs deep to discover what people really feel and why.
Analysis »
These case studies show how we deliver insights beyond the numbers.
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Here are some fun and unique ways we’ve delivered on our clients’ research objectives.