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Some Donors Say OK to More Contact

Some Donors Say OK to More Contact

by Dirk Rinker | May 18, 2018 | FUNDRAISING, GENERATIONS, METHODS

The highest share of donors agree that one message a month is a good level of contact from a ministry.  But 47% of Millennials say it’s OK to hear from ministries monthly or even more frequently, compared to just 35% of older donors. About a third of donors,...
Millennials Feel Emotions More after Giving

Millennials Feel Emotions More after Giving

by danwoolley | May 15, 2018 | FUNDRAISING, GENERATIONS

Donors of all generations are apt to feel hopeful after giving to a ministry for the first time.  Millennials, however, are significantly more likely to feel this emotion and many other positive emotions as well, compared to GenX, Boomer and Silent generation...
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