by Dirk Rinker | Aug 5, 2020 | FUNDRAISING, GENERATIONS
Collaborating with BBS & Associates, Campbell Rinker released the latest edition of its Donor Confidence Survey in July 2020. This study of 640 US donors shows that confidence remains stable since April, despite surging COVID-19 cases in several states and ongoing...
by Dirk Rinker | May 4, 2020 | FUNDRAISING, GENERATIONS
A majority of donors (53 percent) say they plan to continue giving, but more carefully than before due to the COVID-19 pandemic, based on a new donor confidence study of 630 US donors sponsored by Dunham + Company. Just 20 percent said they would stop giving until the...
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by Dirk Rinker | Jun 4, 2018 | FUNDRAISING, GENERATIONS
The reasons Millennials offer for giving to a ministry instead of a similar secular nonprofit more often include ‘to share Christ’s love and grow His kingdom’ and ‘to serve both physical and spiritual needs.’ In contrast, Boomer, GenX...
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by Dirk Rinker | May 24, 2018 | FUNDRAISING, GENERATIONS
Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...
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by Dirk Rinker | May 21, 2018 | FUNDRAISING, GENERATIONS
Perhaps a more fitting name for Millennials would be the Surprisers. Despite commonly held generalizations about the habits of Millennials interacting with social media, recent research on behalf of the ECFA delivers some astonishing results. Millennials are highly...
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by Dirk Rinker | May 21, 2018 | FUNDRAISING, GENERATIONS, METHODS
Millennial ministry donors are more likely than their elders to pay attention to just about every channel of communication from a ministry. Ministry donors pay the most attention to messages they hear in church — three times the attention they say they give to...
