![The Millennial Masquerade]()
by Dirk Rinker | May 21, 2018 | FUNDRAISING, GENERATIONS
Perhaps a more fitting name for Millennials would be the Surprisers. Despite commonly held generalizations about the habits of Millennials interacting with social media, recent research on behalf of the ECFA delivers some astonishing results. Millennials are highly...
![The Millennial Masquerade]()
by Dirk Rinker | May 21, 2018 | FUNDRAISING, GENERATIONS, METHODS
Millennial ministry donors are more likely than their elders to pay attention to just about every channel of communication from a ministry. Ministry donors pay the most attention to messages they hear in church — three times the attention they say they give to...
![The Millennial Masquerade]()
by Dirk Rinker | May 18, 2018 | FUNDRAISING, GENERATIONS, METHODS
The highest share of donors agree that one message a month is a good level of contact from a ministry. But 47% of Millennials say it’s OK to hear from ministries monthly or even more frequently, compared to just 35% of older donors. About a third of donors,...
