Donors and the 2020 Election

Donors and the 2020 Election

One in ten donors (11 percent) say they’re giving more due to the upcoming 2020 Presidential election, based on an April survey of 630 US donors sponsored by Dunham + Company. Regardless of whether a donor was conservative, moderate or liberal, those who would support...
Church Giving amid the Pandemic

Church Giving amid the Pandemic

Nearly two thirds of US churches (64%) saw their income decline during the first month of the worldwide COVID19 pandemic, according to the State of the Plate poll conducted in April 2020 among 1,091 US pastors and church staff members. Nearly one in five respondents...
Got Trust?

Got Trust?

The reasons Millennials offer for giving to a ministry instead of a similar secular nonprofit more often include ‘to share Christ’s love and grow His kingdom’ and ‘to serve both physical and spiritual needs.’  In contrast, Boomer, GenX...
Got Trust?

To Older Donors, Giving is Less about Me

Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...