![To Older Donors, Giving is Less about Me]()
by Dirk Rinker | May 24, 2018 | FUNDRAISING, GENERATIONS
Donors age 35 and up are more inclined to give because of which ministry asks them, while a donor in the Millennial generation is more inclined to give because of who they are. Ministry messaging must validate the donor – especially the Millennial donor – and what...
