Our Leadership

Dirk Rinker, President and CEO

Dirk started doing direct marketing analysis and research in 1983 using a Kaypro computer and a Selectric typewriter.  He has led research projects for Campbell Rinker since 1998, helping clients act on the attitudes, motivations and perceptions of their valuable constituencies. Prior to joining Campbell Rinker, he spent 11 years a lead analyst for a major direct response fundraising consultancy. His efforts have aided the fundraising, branding and donor communications strategies of literally hundreds of organizations, including American Red Cross, Cru, American Heart Association, the Chronicle of Philanthropy, Northwestern University, Habitat for Humanity, St. Jude Children’s Research Hospital, Focus on the Family, UCLA, American Cancer Society, the Barnes Foundation, Wycliffe Bible Translators, Saint Louis Art Museum, the Carter Center, the Museum of Modern Art, the Said School of Business at Oxford University and many others. Dirk earned his BA in Advertising with honors from San Jose State University.  He speaks frequently at conferences and webinars for non-profit professionals.

Jennifer Spencer, Vice President of Custom Research

Since she joined Campbell Rinker in 1995, there have been few projects at Campbell Rinker that Jennifer hasn’t touched at some level. Jennifer now supervises the firm’s office near Boston. Her efforts include projects for the CalCPA, the School of Visual Arts, Turning Point, CultureTrack’14, Saint Louis Art Museum, Gideons International, Blackbaud, Fordham University, Arthritis Foundation, New York Road Runners, the Detroit Institute of Arts and scores of others. She specializes in custom donor and member research, largely consisting of telephone, online and intercept surveys, focus groups, and online discussion boards. Jennifer also oversees all of Campbell Rinker’s data analytics. She graduated summa cum laude from Biola University with a BA in Psychology.

Jim McGee, Consulting Vice President

Before first joining Campbell Rinker in 2000, Jim McGee was Director of Research for a fundraising consultancy and a senior research analyst for marketing research firms in Atlanta and Louisville. He specializes in product/service-development research, having designed conjoint studies and created membership or rewards-program simulators for more than a dozen clients, including Lyric Opera of Chicago, Museum of Fine Arts Boston, New York Road Runners, Atlanta Botanical Gardens, Save the Children, and FamilyTalk. Jim pioneered Campbell Rinker’s work in tourism and higher-education research, creating the R4 Matrix for alumni segmentation. He develops models and algortithms to identify opportunities and vulnerabilities among donor and member bases. He also has extensive experience in international-development research, having conducted fieldwork and evaluation in more than 20 countries in Africa, Asia, Europe, Latin America, and the Middle East. Jim holds an M.S. in Marketing Research from the University of Texas at Arlington and a B.A. in journalism from Texas Christian University.