After surveying thousands of US four-year alumni, Campbell Rinker developed a unique system for categorizing alumni according to their willingness to engage with their Alma Mater. The result of our in-depth K-means cluster analysis process was four unique segments – Rallyers, Reminiscers, Reconnecters and Resisters.

They can easily be identified in the table below, according to their personality types, on the basis of their current activity (either higher or lower), and their potential for future engagement (higher or lower). Click on the name of any segment to read a full psychographic profile of any segment you’re interested in.

High ActivityLow Activity
High PotentialRallyersReconnecters
Low PotentialReminiscersResisters

How can your institution identify any of these alumni segment members in your database? Campbell Rinker has developed a survey-based model to help you categorize alumni into each of the R4 Matrix alumni segments. If you conduct an alumni survey, be sure to include the handful of questions that can be used to classify your alumni.

Simply send your responses to Campbell Rinker and we will quickly score each respondent for you using our proprietary algorithm.

Fill out the form below to access a copy of the R4 Matrix questionnaire:

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