As specialists in research for nonprofit and public organizations, Campbell Rinker is especially adept at measuring constituent interaction with intangible, branded entities such as cities, jurisdictions, governmental organizations and advocacy groups. We have even developed or adapted a variety of techniques to deliver more actionable research findings to our clients.
Quite often we are called upon to assess and differentiate between the perceptions, needs, opinions and motivations of current and prospective user groups. A direct result of this investigation typically includes specific action steps or message options. So what specific questions can we answer? Below are a few examples…
- What taxes are residents more likely and less likely to support? To what degree?
- Where would residents most like to see a new park located?
- What ethnic groups are best served by certain services?
- What types services do residents feel are needed in their local community?
- What services do specific groups expect from government? From nonprofits? From companies?
- What do people want their community to look like?
Campbell Rinker delivers usable, concrete findings interpreted with care and precision. This gives you confidence that your decisions will result in the best possible marketing direction. We take care to stay away from the lofty and the theoretical. We innovate where necessary to better meet our client’s needs. We strive for consistent integrity in the research process. And as members of the MRA and CASRO, we also follow a code of ethics designed to set an example for the research community.
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