Your organization should ask these questions to secure compelling, transformative donor satisfaction data. Campbell Rinker can run your final data through our algorithm – which is 80% accurate at revealing which donors will likely give again.
This questionnaire is written to allow fielding over the phone. If you want to program the questionnaire into an online survey software like MailChimp or SurveyMonkey, use online survey format in the next section.
The DashTrack Questionnaire for Phone
- On a scale of one to five where 1 is “Completely Dissatisfied”, 2 is “Somewhat Dissatisfied,” 3 is “Neither satisfied nor dissatisfied,” 4 is “Somewhat Satisfied” and 5 is “Completely Satisfied,” please rate your feeling about [YOUR ORGANIZATION] over the past six months for each of the following items…
- Informing me how my money is spent
- Not asking for support too often
- Offering me some choice in the communications I receive
- Thanking me appropriately
- Recognizing the contribution I’ve made in the past
- Demonstrating they care about my needs
- Making it clear why my continue support is needed
- Giving me opportunities to support [YOUR ORGANIZATION] in other (non-financial) ways
- Using an appropriate style/tone in their communications
- Has your overall experience with [YOUR ORGANIZATION] over the past 6 months fallen short of, met, or exceeded your expectations?
- Choosing just one option, which statement would you say best describes your current attitude about [YOUR ORGANIZATION]… a) It is my favorite charity, b) It is one of my top three favorite charities, c) It is important, but I would support many other charities first, or d) It is not a priority for me
- How likely or unlikely are you to make another financial gift to [YOUR ORGANIZATION] in the next 6 months? Would that be… a) Very Likely, b) Somewhat Likely, c) Not too Likely or d) Not at all Likely?
- Using a scale where 0 is “not at all likely” and 10 is “Extremely Likely,” how likely or unlikely would you be to recommend [YOUR ORGANIZATION] to friends or family if they asked you about it?
- [Optional] About how much do you donate financially each year to all charitable organizations combined? $________
The DashTrack Questionnaire for Online
Please rate your feeling about [YOUR ORGANIZATION] over the past six months for each of the following items…
- Informing me how my money is spent
- Not asking for support too often
- Offering me some choice in the communications I receive
- Thanking me appropriately
- Recognizing the contribution I’ve made in the past
- Demonstrating they care about my needs
- Making it clear why my continue support is needed
- Giving me opportunities to support [YOUR ORGANIZATION] in other (non-financial) ways
- Using an appropriate style/tone in their communications
- Completely Dissatisfied
- Somewhat Dissatisfied
- Neither satisfied nor dissatisfied
- Somewhat Satisfied
- Completely Satisfied
- Has your overall experience with [YOUR ORGANIZATION] over the past 6 months …? [Select one only]
- Fallen short of your expectations
- Met your expectations
- Exceeded your expectations
- Please select the one statement that best describes your current attitude about [YOUR ORGANIZATION]…
- It is my favorite charity,
- It is one of my top three favorite charities,
- It is important, but I would support many other charities first, or
- It is not a priority for me
- How likely are you to make another financial gift to [YOUR ORGANIZATION] in the next 6 months? Would that be…
- Very Likely
- Somewhat Likely
- Not too Likely
- Not at all Likely
- How likely or unlikely would you be to recommend [YOUR ORGANIZATION] to friends or family if they asked you about it?
- 0 – Not at all Likely
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10 – Extremely Likely
- [Optional] About how much do you donate financially each year to all charitable organizations combined?
- [Allow donor to input a numeric response]