An international ministry contacted Campbell Rinker about conducting a benchmark study among local church leaders to understand and gauge perceptions and attitudes toward the ministry. Campbell Rinker conducted two online bulletin boards among pastors from across the country, the results of which helped inform an online quantitative survey. A subsequent survey among 600 church leaders and seminarians revealed key differences in opinions and attitudes based on the age of the church’s leadership, as well as benchmarks of overall perceptions to compare against future studies. Methodology: Online Focus Groups, Online Survey, Phone Survey