Campbell Rinker has recently collaborated on several studies of significance about how different generations give. The Generosity Project for ECFA polled over 16,000 donors to 17 of its member ministries, focusing on how ministry donors feel before and after they give. While the study outlines many key distinctions between Millennial donors and the generations who comprise the bulk of individual giving in the country today, one of the surprising take-aways was the many ways younger donors are like their forebears in ministry preferences and giving habits. Methodology: Online Survey
