Case Study: Broadcast Ministry Donor Messaging

An international nonprofit engaged in cross-cultural broadcasting hired Campbell Rinker to conduct focus groups among donors and prospective donors.  This nonprofit had experienced years of waning donor acquisition efforts.  Their goal was to determine the principle barriers to giving that existed among their prospects and identify the messages that would overcome these barriers.  Campbell Rinker developed a discussion guide that delivered these insights through having participants act as a team in answering a series of analogy questions.  The final report revealed the ten principle reasons donors resisted their natural inclination to give to the nonprofit and enabled the fundraising department to write copy that directly challenged the barrier issues.  Methodology: Focus Groups