Case Study: Ministry Church Event Audit

On one fine, Spring day recently, Campbell Rinker sent visitors to 140 churches nationwide that had signed up with a nonprofit to host a national fundraising day.  Our recruiting efforts exceeded initial targets for participation and the single-day event went off without a hitch.  Visitors to each site took photographs, recorded audio of the presentations and answered a detailed questionnaire about the marketing elements present for each event (e.g. whether a display table was set up, whether a video was played, whether church leadership endorsed the ministry, etc.).  These items were factored together with the fundraising outcomes from each site.  For the first time ever, the client was able to see firsthand how their brand was presented in a representative sample of event sites, leading to strategies for better host recruiting, event management and results.  Methodology: On-site Intercept Survey, Modeling