Case Study: Ministry Messaging to Millennials

Campbell Rinker recently conducted several significant studies on giving patterns among Millennials, compared to previous generations. Our study among donors to a dozen ministries revealed how giving just once or twice to a faith-based organization was no longer evidence of potential long-term support, as was once the norm.  Furthermore, younger donors valued different messages about ministry stewardship than their older counterparts, which led the clients’ fundraising advisors to evaluate and adjust the messaging for these ministries accordingly.  Methodology: Online Survey