Case Study: Subconscious Barriers to Giving

A national nonprofit asked Campbell Rinker to conduct a series of eight focus groups to develop information on the perceptions among its donors in diverse regions of the country.  Campbell Rinker collaborated with the owner of a proprietary in-group testing exercise to develop insights regarding the subconscious barriers to involvement experienced by these donors in their relationship to the nonprofit.  The final report went on to support subsequent quantitative research and exploratory data modeling.  Methodology: Focus Groups, Modeling