Case Study: Tuning the Message in Disaster Fundraising

A worldwide nonprofit asked Campbell Rinker to conduct focus groups and a quantitative survey in the US to identify brand name liabilities and assess positive future messages surrounding its disaster operations – which had recently come under intense media scrutiny.  Campbell Rinker was able to deliver significant contextual advice to the organizations C-level management toward repairing existing brand damage and preventing further erosion of the brand image in the public eye.  Methodology: Live Focus Groups, Phone Survey