Case Study: University Alumni Study

Campbell Rinker recently conducted a study for a prestigious Midwestern university comprised of five focus groups (three live and two online), depth interviews, and an 18-minute telephone survey of 1000 alumni, including active, lapsed, and prospective donors.  The data collected through the quantitative research was used for extensive constituent modeling, resulting in affinity-based segments to support the institution’s marketing, communications, and alumni relations programs.  Methodology: Live Focus Groups, Online Focus Groups, Depth Interviews