The results of the Tourism Conversion Study done by Campbell Rinker were just what we needed to move our organization forward. I know it sounds too good to be true, but the other demographic information from the survey helped us target our limited advertising dollars and secure more funding. We received an Excellence in Marketing award from Meredith Travel Publications in 2004 (Better Homes, Ladies Home Journal) for securing over 4,800 responses with a limited-run 1/6th page ad.  Our visitor's bureau has become their poster child for advertising success on a limited budget.