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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

Publishing Industry Research

Research for publishers often calls for deciphering a unique set of customer needs and largely intangible benefits. Just in the last few years, Campbell Rinker has helped our clients resolve questions like these through our research for them…

What combination of features is most appealing to Bible buyers?

What market share is projected for one title compared to another?

What cover most attracts the eye when shoppers peruse the self-help section?

What combination of book club offerings is seen as most motivating to new members?

To what degree were customers satisfied with their curriculum purchases last year?

What is the best audience to approach with this new periodical?

If you are a publisher, you stake your reputation every day on knowing the answers to questions just like these. Miscalculations can be costly and injure your career. That is why so many of our clients have turned to Campbell Rinker for solid answers to their toughest challenges.

To view available research reports CLICK HERE.

For more information, or to request a free quote, please CONTACT US.

Past Clients

A Beka Book
Abingdon Press
Abingdon Press/United Methodist Publishing
Alpha Omega Publications
American Bible Society
Augsburg Fortress Publishers
Book of Hope
Broadman Holman Publishers
Chronicle of Philanthropy
Computer Helper Publishing
Concordia Publishing House
David C Cook
Evangelical Christian Publishers Association
Gospel Light
Group Publishing
Houghton Mifflin Company
Integrity Media
International Bible Society
Moody Publishing
Sonlight Curriculum
Standard Publishing
Thomas Nelson Publishing
Through the Bible Publishers
Tyndale House Publishers
United Methodist Publishing
Word Publishing