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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

Free Market Research Consultations from Campbell Rinker



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Ministry Research

Few researchers in the world today can call upon a depth and breadth of experience in research among ministry donors similar to that of Campbell Rinker. We understand fundraising, and we understand donors – whether they are regular, middle or major; lapsed or active; pledgers, sponsors, club, reactivated or newly acquired. We have helped our clients dispel donor myths, explore new areas of ministry, prepare for transition, recover from disaster, retool their image and sharpen their communications.

Campbell Rinker delivers usable, concrete findings interpreted with care and precision. This gives you confidence that your decisions will result in the best possible development strategy. We take care to stay away from the lofty and the theoretical. We innovate where necessary to better meet our client’s needs. We strive for consistent integrity in the research process. And as members of the MRA and CASRO, we also follow a code of ethics designed to set an example for the research community.

For information about donor database analysis, CLICK HERE.

For information about planned giving research, CLICK HERE.

To view available research reports, CLICK HERE.

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For more information, or to request a free quote, please CONTACT US.


Case Study

An international nonprofit engaged in cross-cultural broadcasting hired Campbell Rinker to conduct focus groups among donors and prospective donors. This nonprofit had experienced years of waning donor acquisition efforts. Their goal was to determine the principle barriers to giving that existed among their prospect set and identify messages that the organization could use to overcome these barriers.

Campbell Rinker developed a discussion guide that delivered these insights through having participants act as a team in answering a series of analogy questions. The final report revealed the ten principle reasons donors resisted their natural inclination to give to the nonprofit, and enabled the fundraising department to write copy that directly challenged the barrier issues.