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Free Market Research Consultations from Campbell Rinker

 

 


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Fundraiser, Fundraising, Donor, Giving Research

Organizations come to us for expert advice about why the donors they interact with do what they do. That’s because we design research plans and interpret the response in ways that typical research firms might never consider.

We learn a lot, and we remember what we learn. That helps us know what to ask, when to ask it, and how to ask it.

Campbell Rinker has decades of experience in research, fund raising and marketing. Call us. We’d be honored to apply our insight and seasoned vision to meet your mission-critical goals.

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Case Study

In 2004, Campbell Rinker was selected to conduct qualitative research in the form of focus groups and depth interviews among lapsed donors, followed by a phone survey of 3,000 lapsed and active donors to charitable causes. Donor names were contributed by ten nonprofits representing different sectors and mission statements. All donors were selected using the same criteria.

The goal of this research was to identify the chief causes of lapsing, and classify donors in a way that allows nonprofit marketers to understand the mindset of a lapsed donor and communicate more effectively to them.

The qualitative research was instrumental in shaping the scope, sequence and areas of inquiry for the survey questionnaire. Several methods of exploratory analysis were used to evaluate the resulting study data and support the conclusions delivered in the final report.

Chief among the outcomes of this study were the discovery of three essential categories of lapsed donors: Idles, Intentionals and “In-betweeners.” Furthermore, the study identifies the specific traits that comprise the traits, attitudes and motivations of each of these donor segments. Finally, the study yielded tremendous insight into the universal traits donors consider important in an organization, the initial causes for their lapsing and their likelihood to renew their giving behavior if they can be convinced that Achieving the Dream still embodies the traits they hold to be important.

This study is the topic of a book entitled The Disappearing Donor, published by the consulting firm that sponsored the study. Study highlights were presented at the 2006 AFP International Fundraising Conference, and have been cited in the Chronicle of Philanthropy (April 20, 2006). Articles about the study are slated for upcoming editions of Advancing Philanthropy and Contributions magazine.