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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.
Free Market Research Consultations from Campbell Rinker



Alumni Groups

When it comes to the dynamics of the relationship between alumni and their alma mater, Campbell Rinker has it covered.  We have helped some of the most respected institutions in America learn and leverage key insights about their alumni and their donors.  Among our many efforts, Campbell Rinker has successfully delivered research that…

  • Aids in developing the most desirable benefits for a new alumni membership program
  • Helps an institution present the best messages in advance of an institutional change
  • Evaluates and/or prepare for new branding
  • Delivers a specific assessment and projections for the future giving potential among individual respondents to an Alumni Census
  • Measures fundraising effectiveness and uniqueness
  • Assesses the changing communications preferences of alumni audiences
  • Identifies the strongest targets for corporate sponsorship proposals

Campbell Rinker knows how to discern the attitudes that drive alumni behavior – what to ask, when to ask it, and how to ask it.  And we interpret the results with the care and precision that have become the hallmark of our firm.  

So give us a call if you need answers.  We’d be honored to bring our insight and the experience of our executive staff to bear on your institution’s goals.

For more information, or to request a free quote, please CONTACT US.

Case Study

Campbell Rinker conducted a study for a prestigious Midwestern university comprised of five focus groups (three live and two online), depth interviews, and an 18-minute telephone survey of 1000 alumni, including active, lapsed and prospective donors. The data collected through the quantitative research was used for extensive constituent modeling, resulting in affinity-based segments to support the institution’s marketing, communications and alumni relations programs.

Past Clients

Belmont Abbey College
Biola University
Bridgewater College
Bryan College
California State University System
Cedarville University
Centennial College
Chicago Theological Seminary
Clarkson University
Concordia University
Dallas Theological Seminary
Eastern Ottawa Christian Schools
Hotchkiss School
John Brown University
Kings School
Loyola University of New Orleans
Meharry Medical College
Northwestern University
Oral Roberts University
Oregon State University
Phillips Academy Andover
Saint Mary’s College
School of Visual Arts
St. Mary's University
State University of New York College
Summit Country Day School
The New School
The Scripps Research Institute
UCLA School of Law
University of Florida
University of Idaho
University of Iowa Alumni Association
University of Michigan Alumni Association
University of Michigan College of Engineering
Vanguard University
Western Governors University