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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.






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Research Solutions for Charities, Associations, For-profits, etc.

Advanced analysis, or interpretive analysis, are ways to yield more insight from survey research than is possible from performing only tabulations and cross-tabulations.

Database analysis involves using the data you collect on a daily basis to provide useful information. This type of research is often the most cost effective, since the information has already been collected.

Depth interviews consist of professional research interviewers discussing research topics with respondents one-on-one. Unlike surveys, respondents are encouraged to provide detailed, thoughtful responses.

Focus groups provide a live forum for you to learn the fundamental attitudes, preferences, motivations, and opinions from those you are interested in reaching or serving.

Online groups enable organizations to learn the heart-felt feelings, perceptions, attitudes, and motivations of constituents, regardless of geographical considerations.

Surveys come in many shapes and sizes. A few of the many benefits of utilizing a professional research firm is our ability to minimize bias, perform advanced analysis on survey results, and guarantee quality throughout the process.


Case Study

In 2004, Campbell Rinker was selected to conduct qualitative research in the form of focus groups and depth interviews among lapsed donors, followed by a phone survey of 3,000 lapsed and active donors to charitable causes. Donor names were contributed by ten nonprofits representing different sectors and mission statements. All donors were selected using the same criteria.

The goal of this research was to identify the chief causes of lapsing, and classify donors in a way that allows nonprofit marketers to understand the mindset of a lapsed donor and communicate more effectively to them.

The qualitative research was instrumental in shaping the scope, sequence, and areas of inquiry for the survey questionnaire. Several methods of exploratory analysis were used to evaluate the resulting study data and support the conclusions delivered in the final report.

Chief among the outcomes of this study were the discovery of three essential categories of lapsed donors: Idles, Intentionals, and “In-betweeners.” Furthermore, the study identifies the specific traits that comprise the traits, attitudes, and motivations of each of these donor segments. Finally, the study yielded tremendous insight into the universal traits donors consider important for an organization, the initial causes for their lapsing, and their likelihood to renew their giving behavior if they can be convinced that the organization still embodies the traits they hold to be important.

This study is the topic of a book entitled The Disappearing Donor, published by the consulting firm that sponsored the study. Study highlights were presented at the 2006 AFP International Fundraising Conference, and have been cited in the Chronicle of Philanthropy (April 20, 2006). An article regarding the study was published in the July-August 2006 issue of Advancing Philosophy and in Contributions magazine in the Fall of 2006.