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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.



Ethnicity Edition

This report provides critical data for fundraisers. The report focuses on the differences between donors of different races and ethnicities. The report looks at four separate groups...

  • Caucasian
  • Black
  • Hispanic/Latino
  • All non-black, non-Hispanic, non-Caucasian combined

The report includes information about…

The total number of charities that each ethnic group gives to
How much each ethnic group gives to charities, by charitable sector
The types of communication that prompts each ethnic group to donate
The popularity of the different ways to donate (online, through the mail, etc.) with each ethnic group
How each ethnic group prefers to be contacted
Opinions from each ethnic group on how good of a job charities are doing
Characteristics of charities that have the greatest influence on giving for each ethnic group
Donor identified reasons for why they give, by ethnicity
Likelihood of donors of each ethnic group having a will, trust, or estate plan that includes a charitable contribution
Likelihood that donors in each ethnic group volunteer their time
Likelihood that donors in each ethnic group make non-cash gifts
Likelihood that donors in each ethnic group are making regular, ongoing donations to a charity
Likelihood that donors in each ethnic group will want to play a more active roll with the charities they support
Donor opinions on the direction of the US economy, by ethnicity
The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example), by ethnicity

Demographic information for donors in each ethnic group, including…

  • Internet usage and connection speeds
  • Conservative, liberal, or moderate
  • Religious affiliation
  • Household income
  • Education level
  • Gender
  • Marital status
  • Children in the home
  • Primary race or ethnicity
  • Location of residency
  • Employment status
And more!

The report is the result of a nationwide survey of over 3,300 American donors. DonorPulse Ethnicity can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll benefit greatly from this report!

Single and multiple report pricing is provided below. CONTACT US to request an invoice or further information. Invoiced orders can be paid by check or credit card.

To view the other DonorPulse reports, CLICK HERE.

DonorPulse Ethnicity Data for Nonprofits/Charities