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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.


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Nonprofit Accounting Software Market Report

This report is the result of a nationwide survey of nonprofit accounting software and online solution customers.

Each report is customized to the needs of our clients. Solution providers see the response from their customers, results for the industry as a whole, and results for a targeted competitor group of their choosing.

The study covers…

  • Online solution adoption and preferences
  • Name awareness data for every product in the market
  • Customers' likelihood to recommend the products they use, and why they do not recommend certain solutions
  • Customer perceived importance of their accounting solution integrating with specific categories of software such as fundraising software, email software, etc.
  • Satisfaction and importance ratings for items such as…
    • Cost effectiveness
    • Ease of data entry
    • Overall ease of use
    • Reporting quality/capability
    • Security features
  • Analysis on the gap between the importance users place on different features and their satisfaction with the features
  • Time since solution adoption and details on solution lifecycle
  • Details about how often and in what ways users interact with accounting solutions
  • Perceptions of, preferences with, and purchase options for accounting solutions
  • Specific features and services that customers want developers to provide
  • Customer service data (new!)
  • Opportunities for grouping results by key categories, such as organizational income and respondent purchase authority
  • Detailed demographics and organization information

Please CONTACT US for pricing.

We also offer reports on several other types of software and online solutions. >>>more


Seven Reasons to Purchase

Reason 1
We can provide you industry-wide data, direct-competitor data, and data for your own products so you have a complete picture.

Reason 2
This report costs much less than conducting your own research.

Reason 3
If you already measure customer satisfaction, our report can compliment and corroborate your efforts.

Reason 4
It costs less to keep current customers than to find new ones. Our report helps you do that.

Reason 5
The focus of the survey is broad enough, and the resulting report customizable enough, for it to be relevant and useful to every company in the industry.

Reason 6
Campbell Rinker is known and trusted throughout your industry.

Reason 7
This information can benefit many departments within your company, providing a competitive advantage and ensuring a high ROI.