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The Homeschool Market Report is based on Campbell Rinker’s poll among hundreds of U.S. homeschooling families.

This report is designed to help B2C marketers to the homeschool community - homeschool curriculum publishers, service providers, retailers, and distributors - improve their marketing, sales, and products.

Report topics include…

  • Brand awareness and usage data for homeschool curriculum publishers
  • Primary reasons for homeschooling
  • Membership in homeschool organizations
  • Attendance at homeschool conventions, conferences, and curriculum fairs
  • Likelihood to recommend specific homeschool products
  • Technology adoption rates (e.g., smartphones, tablets, etc.)
  • Popularity data for homeschooling websites, magazines, and family-oriented radio
  • Reasons for discontinuing curriculum
  • Data on recent changes in demographics, preferences, practices, and purchase behavior among homeschoolers
  • Importance of and satisfaction with curriculum attributes, such as…
    • Ease of preparation and use
    • Necessary teacher supervision
    • Affordability
    • Student engagement
    • Includes all necessary materials
    • Usable with multiple age ranges
    • Re-usability
    • Appropriately integrates faith content
    • Customer service / support
    • Plus many more
 

For more information or to order, please CONTACT US