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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

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Health & Hospital Edition

Date Published: July 2008
Number of Pages: 95
Price: $1900


This report is the result of a nationwide survey of over 3,300 American donors, over 800 of which gave to hospitals and/or health/medical charities. William C. McGinly, President/CEO of the Association for Healthcare Philanthropy, has provided a thoughtful introduction to the report.

This 95 page report provides critical data for successful fundraising. This, our fourth edition of the DonorPulse Health & Hospital report, has been greatly expanded to include…

The total number of charities that health, medical, and hospital charity donors give to
How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
The types of communication that prompted households to donate in 2007
The popularity of the different ways to donate (online, through the mail, etc.)
How donors prefer to be contacted
Donor opinions on how good of a job health, medical, and hospital charities are doing, and whether nonprofits doing medical research have accomplished enough in recent years
Characteristics of charities that have the greatest influence on giving
Donor identified reasons for why they give
Changes in levels of giving between 2007 and 2008
Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
Likelihood that donors volunteer their time
Likelihood that donors make non-cash gifts
Likelihood that donating households are making regular, ongoing donations to a charity
Likelihood that donors want a more active roll with the charities they support
Name awareness figures for major health, medical, and hospital charities
Donor financial support for specific major charities and hospitals
Detailed donor perceptions of specific major charities and hospitals
Donor satisfaction levels for specific major charities and hospitals
The health, medical, and hospital charities that are donor favorites
Likelihood that donors will make future financial gifts to specific charities
Donor likelihood to recommend specific major charities and hospitals
Donor opinions on the direction of the US economy for 2008
The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)
Results for health and medical charities presented separately from hospital charities/foundations, wherever possible

Demographic information, including…

  • Age
  • Gender
  • Marital status
  • Children in the home
  • Primary race or ethnicity
  • Location of residency
  • Internet usage and connection speeds
  • Conservative, liberal, or moderate
  • Religious affiliation
  • Household income
  • Education level
  • Employment status

DonorPulse Health & Hospital can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

To view the other DonorPulse reports, CLICK HERE.

DonorPulse Health Data for Nonprofits/Charities