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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

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Church Curricula Industry Report

Competitive intelligence & customer data specifically for publishers of children's Sunday School and VBS curricula.

The report is based on an extensive survey of churches across the country. The survey is conducted every two years. Hundreds of customers from across the U.S. take the survey, resulting in data that is accurate and actionable.

This study’s results can help many areas of your business, including…

Strategic Planning
Product Development

Topics in the report include…

A wealth of purchase data - pricing, preferences, sources, frequency, etc.
How much churches spent on curricula in the last year, and how much they plan to spend in the current year
Specific reasons why churches are increasing/decreasing curriculum budgets
Hard numbers on the percentages of the market that have heard of individual products (both aided and unaided)
Customer satisfaction with, and importance placed on, over twenty curricula features such as…
  • Craft and game ideas
  • Multimedia components
  • Price
  • Quality of instructional materials
  • Quality of music
  • Quality of the customer service provided
  • Teacher training resources
  • Theme
  • Variety of activities
  • Visual appeal
Gap analysis (feature importance vs. satisfaction) to help publishers identify market opportunities
Reasons why churches switch publishers
Acceptance of every major Bible translation
Popularity of different formats/structures for Sunday School
Popularity of alternatives to buying new VBS packages annually
Demographics such as title, denomination, church income, etc.


For more information or to purchase the report, please CONTACT US.