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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

Animals & Environment Edition

This report provides critical data for successful fundraising. The report focuses on donors to charities that focus on...

  • Environmental protection and preservation
  • Animal rights, protection, and training

The comprehensive report includes information on…

The total number of charities that donors to animal and environmental charities give to
How much donors give to these types of charities, compared to other types of charities and as a percent of their total giving
The types of communication that prompted households to donate in 2007
The popularity of the different ways to donate (online, through the mail, etc.)
How donors prefer to be contacted
Donor opinions on how well animal and environmental charities are doing
Characteristics of charities that have the greatest influence on giving
Donor identified reasons for why they give
Changes in levels of giving between 2007 and 2008
Likelihood of donors having a will, trust, or estate plan that includes a charitable contribution
Likelihood that donors volunteer their time
Likelihood that donors make non-cash gifts
Likelihood that donating households are making regular, ongoing donations to a charity
Likelihood that donors want a more active roll with the charities they support
Name awareness figures for animal and environmental charities
Donor financial support for specific major animal and environmental charities
Detailed donor perceptions of specific major animal and environmental charities
Donor satisfaction levels for specific major animal and environmental charities
The animal and environmental charities that are donor favorites
Likelihood that donors will make future financial gifts to specific animal and environmental charities
Donor likelihood to recommend specific major animal and environmental charities
Donor opinions on the direction of the US economy for 2008
The effects of different economic circumstances on giving (fluctuations in the stock market and home values, for example)

Demographic information, including…

  • Age
  • Gender
  • Marital status
  • Children in the home
  • Primary race or ethnicity
  • Location of residency
  • Internet usage and connection speeds
  • Conservative, liberal, or moderate
  • Religious affiliation
  • Household income
  • Education level
  • Employment status

The report is the result of a nationwide survey of over 3,300 American donors, over 800 of which gave to animal charities, and over 550 of which gave to environmental charities.

DonorPulse Animals & Environment can serve as an efficient and cost-effective tool in any fundraiser’s toolbox. We're sure that you’ll be able to benefit from this report!

Single and multiple report pricing is provided below. CONTACT US to request an invoice or further information. Invoiced orders can be paid by check or credit card.

To view the other DonorPulse reports, CLICK HERE.

DonorPulse Health Data for Nonprofits/Charities