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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them. Campbell Rinker Report on Donor Research


Campbell Rinker Staff Members

Dirk Rinker, President and CEO
Dirk has been active in the areas of donor research and direct marketing analysis since 1983. He has been with Campbell Rinker for nine years, helping clients understand and act on the attitudes, behavior and preferences of their most vital constituencies. Prior to joining this firm, he was for 11 years a lead analyst for the Russ Reid Company, a direct response fundraising consultancy. His efforts have aided the fundraising, branding and donor communications strategies of hundreds of organizations, including American Red Cross, Campus Crusade, American Heart Association, University of Iowa, Habitat for Humanity, St. Jude Children’s Research Hospital, Focus on the Family, UCLA, American Cancer Society, Corcoran Gallery of Art, Children’s Medical Center of Dallas, the Carter Presidential Center, Museum of Modern Art, World Vision US, California State University system, Tiger Woods Foundation and many others. Dirk earned his BA in Advertising with honors from San Jose State University. He speaks frequently at conferences for non-profits on marketing research and direct marketing topics.

Jim McGee, Vice President
Jim is an expert statistician with broad experience in both quantitative and qualitative research, and now focuses his efforts on expanding the work of the firm internationally. In his work for Campbell Rinker, he has aided clients such as the Alumni Association of the University of Michigan, City of Santa Maria, the University of Iowa, Healthy Communities and the San Luis Obispo Visitors and Conference Bureau. In addition, he has served powerhouse organizations such as the FedEx, KFC, AARP, and the American Heart Association. Jim holds an M.S. degree in Marketing Research from the University of Texas at Arlington. He has worked with Campbell Rinker since 1999.

Jennifer Spencer, Vice President of Custom Research
Since she joined Campbell Rinker in 1995, there have been few projects at Campbell Rinker that Jennifer hasn't been involved with at some level. Jennifer now supervises the firm's office near Boston. Her efforts include projects for the American Red Cross, the American Heart Association, the Museum of Modern Art, Focus on the Family, Compassion International, and scores of others. She specializes in custom donor and member research, largely consisting of telephone, online and intercept surveys, focus groups, and online discussion boards. Jennifer also oversees all of Campbell Rinker's data analytics. She graduated summa cum laude from Biola University with a BA in Psychology. Jennifer is a member of the Market Research Association (MRA) and the Council of American Survey Research Organizations (CASRO).

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