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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.

Online Qualitative Research: Focus Groups, Discussion Groups

Qualitative research such as this enables organizations to learn the heart-felt feelings, perceptions, attitudes, and motivations from constituents – concepts that cannot be fully explored in a structured survey. This type of research can also help generate ideas and bring to light issues that your organization may not have considered.

The qualitative research will take the form of moderated online “bulletin-board” focus groups that follow a discussion guide similar to that which might be used in a live setting. The participants for these groups may be recruited without concern for geographic location. The groups can be conducted either live at a set time, or over a number of days at the participants' convenience.

Campbell Rinker handles every step, from recruiting to reporting. This research collects data in a highly interactive, dynamic format. Interaction between participants is encouraged.

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