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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them

Focus Group Research

Focus groups provide a live forum for you to learn the fundamental attitudes, preferences, motivations, and opinions from those you are interested in reaching or serving. Typical surveys only scratch the surface of this type of feedback.

This type of research also enables participants to share what they believe are relevant issues; the feedback is not just a response to pre-defined issues. In this way, the findings can better reflect the range of opinions present in the marketplace.

Trained interviewers typically handle the recruiting portion of such a study. Campbell Rinker works with its clients to craft a discussion guide to lead the groups, and uses skilled moderators trained in properly leading focus group discussions. The sessions can typically be audio-taped and recorded either on videotape or DVD.

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Case Study

A national nonprofit asked Campbell Rinker to conduct a series of eight focus groups to develop information on donor perceptions among its constituents within diverse regions of the country. Campbell Rinker collaborated with the owner of a proprietary in-group testing exercise to develop insights regarding the subconscious barriers to involvement experienced by these donors in their relationship to the nonprofit.

The final report went on to support subsequent quantitative research and exploratory data modeling.