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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them.


Advanced Test Design, Appeal Frequency Sensitivity, CollegePath Future Student Segmentation, Conjoint Analysis, Donor Value Modeling, Gift Size Sensitivity, Mail Package Preference Modeling, Market Simulators, Member Benefit Modeling

Our more advanced analysis techniques, or interpretive analysis, are ways to yield more insight from survey research than is possible from simply performing cross-tabulations (e.g. younger vs. older, active vs. lapsed, etc.). Campbell Rinker also offers some interpretive analysis tools based on data collected through focus groups.

Advanced Test Design
Appeal Frequency Sensitivity
CollegePath Future Student Segmentation
Conjoint Analysis >>>more
Donor Value Modeling >>>more
Gift Size Sensitivity
Mail Package Preference Modeling
Market Simulators
Member Benefit Modeling
Member Dues Sensitivity
Perceptual Mapping >>>more
R4 Matrix Alumni Personality Segmentation >>>more (PDF Download)
Renewal Modeling
Segmentation Analysis
Correspondence Analysis

Contact us and we can guide you to the right solution to meet your needs. CLICK HERE

 

Case Study

Campbell Rinker conducted a study for a prestigious Midwestern university comprised of five focus groups (three live and two online), depth interviews, and an 18-minute telephone survey of 1000 alumni, including active, lapsed, and prospective donors. The data collected through the quantitative research was used for extensive constituent modeling, resulting in affinity-based segments to support the institution’s marketing, communications, and alumni relations programs.