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Campbell Rinker has a number of tools at its disposal to help you measure the effectiveness of your organization's marketing and advertising efforts. We can even calculate the tourism income generated by each initiative.

Measuring the performance of your marketing and advertising initiatives is the only way to accurately assess the net benefit of each. By better understanding which initiatives are providing the greatest returns, your organization can better plan its future efforts.

While collecting this information, we can also collect a wide variety of data about your visitors and potential visitors. This can include demographic data, data about visitor behavior and destination selection, data about the media usage of potential visitors, and much more.

Methods for collecting this kind of data can include...

Post-campaign surveys (phone, Internet, etc.)
Inquirer surveys
Internet metrics analysis
Email metrics analysis
Marketing and advertising that has integrated performance measuring

The cost of these services depends on a variety of factors. If you have any interest in these services, contact us. We'll discuss your needs and then provide you a no-cost, no-obligation proposal. The proposal will detail our research recommendations, and provide the costs associated with the research.

For more information please CONTACT US.