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Campbell Rinker provides marketing research services such as surveys, focus groups and database analysis of donors, members, alumni, students and prospects to charities, associations, schools and the companies that serve them

Tourism Inquirer Profile Survey

The Tourism Inquirer Profile Survey consists of a 10-minute phone survey among 400 respondents. The resulting report provides a wealth of key data about visitors and those that request information from your organization, helping you fine-tune your appeals and measure their monetary value.

The final survey report is a polished, professional document filled with supporting charts and graphs – approximately 50 pages in all. In addition to your custom report, you’ll also receive a set of detailed statistical findings.

This study will tell you…

  • What percentage of inquirers actually visited your area — your "conversion rate"
  • The reasons inquirers give for visiting your area
  • How much money they spend during their visit
  • Where and how long they stayed in the area
  • How many times they visit before and after inquiring
  • What activities the visitors engaged in when they visited
  • An estimate of the financial value of your converted visitors
  • An estimate of how much each inquiry is worth to your organization
  • How the information the inquirers received from your organization impacted their decision to visit
  • The likelihood for visitors to return to your area
  • The likelihood for visitors to recommend your area
  • The value of inquiries resulting from your advertising in various media outlets
  • Media consumption among inquirers


For more information please CONTACT US.

  Tourism Conversion Survey phone respondents report wealth key data information inquirers visitors helping fin tune appeal measure monetary value polished professional document filled supporting charts graphs custom book detailed statistical findings