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R4 Alumni Personality Matrix

Every institution wants to engage its alumni better. Stronger engagement means stronger fundraising. Through its nationwide research, Campbell Rinker knows that every alumnus is either a Rallyer, Reminiscer, Reconnector or Resister. Your institution can find out who is who by using 10 short questions to identify which group they belong to and engage them better. Simply ask these questions in any alumni survey.

Recognized as the school’s greatest supporters, Rallyers express the highest level of enthusiasm for, and involvement with, their alma mater. Reminiscers, also maintain fond memories of their alma mater and often maintain contact with college friends; however, they perceive the institution as having little relevance to their current lives. Reconnectors, conversely, have a low level of current involvement with their alma mater, but are open to the prospect of becoming involved in ways which will benefit them personally and professionally. Expressing least interest in engagement, Resisters are intentionally uninvolved with their alma mater.

Using R4 Matrix results, your university, school, college or department, can tailor the content and frequency of communications to each individual alumnus, increasing the impact of your communications toward greater alumni engagement and revenue.

To obtain segmentation results for your institution’s alumni, simply ask your alumni the series of 10 survey questions and provide the data to Campbell Rinker for analysis. For just $.75 per survey record, Campbell Rinker will score the responses from each respondent and summarize the data. After scoring, you get a customized Alumni Matrix Report describing your respondents, complete with a classification for every alumnus who responded.

Register with Campbell Rinker to receive a list of the R4 Alumni Matrix questions as well as tips, tools and advice on how to run a survey to get the most from using the R4 questions.

For more information about R4 Alumni Matrix segmentation, contact us by CLICKING HERE.

Additional R4 Matrix resources can be accessed at the following links:
R4 Alumni Personalities Overview
R4 Matrix Article