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DashTrack™ Donor Retention Benchmarks

Knowing whether your organization fulfills donor needs is critical to retaining your donors and ensuring stronger fundraising results. DashTrack™ is proven to forecast exactly which of your donors are likely to give again and why, with up to 80% accuracy.

Using a scoring algorithm developed by Campbell Rinker and backed by international research, DashTrack™ transforms responses from hundreds and thousands of donors into straightforward scores representing five factors – Donor Loyalty, Satisfaction, Delight, Referral, and Overall Renewal Likelihood. By evaluating these factors essential to donor retention, DashTrack™ can help your organization identify its key service weaknesses and, ultimately, improve fundraising results.

To obtain your organization’s DashTrack™ scores, simply ask your donors a series of six short questions. Provide the data to Campbell Rinker for scoring. At a cost of $1.00 per survey record, Campbell Rinker will score the responses from each donor and summarize the data. After scoring the data, we deliver a customized DashTrack score report to your organization, comparisons to benchmarks from similar organizations, and a series of five affinity scores for every donor record you sent us.

We recommend fielding the DashTrack questions among donors on a recurring schedule (monthly, quarterly, bi-annually or annually) which helps to track and monitor these vital donor trends.

Register with Campbell Rinker to receive a list of DashTrack™ questions as well as tips, tools and advice on how to run a survey to get the most from using DashTrack™.

Additional DashTrack resources can be accessed at the following links:
Summary of Scores
The Delighted Donor

The DashTrack™ system was developed in collaboration with Adrian Sargeant, professor of fundraising at Indiana University and originally published in the book “Building Donor Loyalty,” co-written with Elaine Jay.

For more information about DashTrack scoring, contact us by CLICKING HERE.